According to the 2019 White Paper on China's Pet Industry, an increasing number of highly educated and middle to high-income individuals are starting to raise pets compared to previous years. Young people born in the 1990s or even 95s are the mainstream consumers in the pet market. This means that while pet owners have increased their purchasing power, there are also new requirements for the functionality and richness of pet products.
The content of "New Trends in Cute Pet Consumption" released by Taobao shows that the post-90s pet owners are showing a trend of raising pets as children. The sales of pet clothing, pet dryers, dog house electric blankets, and other products have increased significantly. These "cat slaves" and "dog slaves" are becoming more and more willing to consume their pets. This also promotes the increasingly complete industry chain of the pet industry, and the variety of pet items is becoming more diverse.

Pet clothing, as an increasingly popular category, has seen a continuous increase in demand. According to statistics, 41% of pet product merchants are selling pet clothing. Tian Qiaofei, General Manager of Huayuan Pet Products Co., Ltd., stated that the proportion of pet clothing business in the company's total revenue has been increasing year by year in the past decade, and now it accounts for 8% to 10% of the entire industry. According to the transaction data of pet clothing accessories on Taobao and Tmall in 2019, the transaction volume of pet clothing accessories on Tmall and Tmall reached 725062722 yuan. Even though the pet clothing business was affected by the epidemic in a few months, it still increased by 5.7% compared to 2018. Although pet clothing started relatively late in China compared to developed countries such as Japan, the entire field is developing rapidly, with a trend of catching up with Japan and South Korea.
And demand further determines the market. The youthfulness of pet owners has made the pet clothing market focus on functionality and comfort, while fashion has also become a sales indicator. The current pet clothing market is no longer limited to traditional clothing such as pants, traction accessories, collars, and collars. According to statistics, the total transaction volume of pet clothing/raincoats ranks first, with 475923396 yuan, accounting for 66%. Pet physiological pants and pet accessories/tags rank second and third respectively. And in addition to traditional pet clothing, personalized "pet Hanfu" and "pet trendy brands" are constantly emerging. According to data from Taobao's Double 12 last year, the sales of cat Hanfu increased tenfold year-on-year.
The pet clothing market in China is still in its sunrise period, and although the market prospects are very promising, there are still many problems in reality. The pet market in Japan and South Korea has developed and is now very refined, with many stores specializing in providing supplies or clothing for a particular breed of dog.